If clean water is “no big deal,” then that’s exactly why clean water is a very big deal.

World Water Day March 22 celebrates fresh water and why it’s critical that we not take it for granted.

Drink Local. Drink Tap. educates in Cleveland, but also serves communities in Uganda by providing sanitation and clean water solutions to problems like these.

Flush, don’t think twice about it. Turn the tap, no big deal. Start the laundry, fill your tub, wash you hands, whatever. It’s just water.

The simple fact that we can consider such a precious resource and the complex system it takes to bring it to and from our homes safely “no big deal” is exactly why World Water Day March 22 should be a very big deal.

What is World Water Day?

World Water Day, established by the United Nations in 1993, was originally launched to promote to the importance of fresh water and bring attention to water-resource management and sanitation challenges around the world.

We are proud to support WWD programs that help residents understand how Cleveland’s urban water cycle works and relate it to the water-quality realities and struggles that still exist around the world today.

Water service is a utility easy to take for granted until the taps don’t flow or the toilets don’t flush. But on WWD, we pay particular attention to the parts of the world where water infrastructure is limited and even nonexistent.

In all places, there are opportunities to help those who need it most, countless ways to make World Water Day inspirational.

Communicate, educate, donate, however you choose to support the cause, it’s not too late.