You probably can’t leave your sewers.
But if you do change your social media networks, you can stay connected with us — wherever you share your content.
Over the last week, we’ve seen noticeable withdrawals from our X following and upward movement on our other social channels. If you are in the middle of a shift yourself or considering a new place to connect, you’ll be able to find us near you.
Our more recent and fastest growing additions include Bluesky (4,000+ and growing), Threads, and even Reddit.
But our old familiar homes do remain gathering spaces, including Facebook, Instagram, LinkedIn, TikTok, and yes, X.
No platform we manage to date has had the same engagement as that we once experienced on Twitter/X. The tone, the balance of the technical and trivial, its timeliness and trendiness. Our voice was suited for and grown in that community in a way that was and still is unique. We talked about it in a recent episode of Clean Water Works, right about the 15:10 mark.
As a utility, we explore and continue to be present on social media where it makes sense for our mission and our values to keep serving customers: Meeting them where they are and drawing them into a deeper awareness of our work. Treating hundreds of millions of gallons of water every day. Managing hundreds of miles of stream network. Making repairs, building tunnels, solving problems.
All the things we’ve done before social media, during social media, and long after social media. Because that’s why we exist. Our mission and values weren’t established on a particular social media domain. We bring our mission and values to the platform — whichever it may be — where they can be seen, shared, and experienced.
Our small but engaged bird-app following came out of a recognition that we as a tweeting utility cared about people. We have a very defined service area, but a sense of humanity isn’t confined to a regional border. So why not be human? That’s what we embraced. We laugh, we listen, we explore, we emote. We wanted to be relevant. But what emerged was a relationship.
We didn’t first realize that human connections matter in 2010 and following. We’d always known it. Our work lived it. Our values reflected it.
Social media remains the messenger of the moment, yet it’s merely a sliver of our communications work. Its ripples reach many beyond our customer base, but for 50-plus years, we’ve embraced creative ways to engage customers because we need to be reachable, responsive, and relevant.
That will keep happening, no matter which app is on your home screen. That’s our commitment to our customers.
And if you aren’t a customer, your connections have mattered, too, because heightened awareness of essential services has value everywhere.
The truth is we always have been and forever will be content managers. Thank you for connecting with us wherever you are.
